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Touchpoint's Rewards Campaign https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1556649882027-CJFPLKMZXES7C8C0NO6I/adcb-comps-16.jpg ADCB "Long Live Ambition" https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1556649918658-5Q1DS0FL7315N8ZWF9KS/adcb-comps-17.jpg ADCB "Long Live Ambition" https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1556649953111-O38PVZ7YJADXV0JB4YOP/adcb-comps-18.jpg ADCB "Long Live Ambition" https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1556649985325-4ZVH1ESKSCI64YN4EC1N/adcb-comps-19.jpg ADCB "Long Live Ambition" https://www.ericsorensencreative.com/naming-projects daily 0.75 2019-11-06 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1557671934681-07VOAF2G3LKKJY46PDS0/organicvalley-good+to+go.jpg Naming Projects - Organic Valley "Good To Go" After I wrote Organic Valley’s tagline “Bringing the Good,” the opportunity to name a new single-serving milk came along. The audience was moms who want to pack healthy, nutritious lunches for their kids and not have to worry about things like artificial ingredients or synthetic hormones. The winning name, “Good to Go” nicely piggy-backed off the tagline and communicated the organic goodness and portability of the product. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1557671934681-07VOAF2G3LKKJY46PDS0/organicvalley-good+to+go.jpg Naming Projects - Organic Valley "Good To Go" After I wrote Organic Valley’s tagline “Bringing the Good,” the opportunity to name a new single-serving milk came along. The audience was moms who want to pack healthy, nutritious lunches for their kids and not have to worry about things like artificial ingredients or synthetic hormones. The winning name, “Good to Go” nicely piggy-backed off the tagline and communicated the organic goodness and portability of the product. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1558188291100-0UMYORQ74UKIM1YOGAX3/Organic+Valley+%2522Good+to+Go%2522+Eggs+%28Product+Naming%29.jpg Naming Projects - Organic Valley "Good to Go" Organic Valley liked the name “Good to Go” so much, they later extended it into an entire line of to-go products. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1557672480716-72HHLGAHIGODDGYPWOAD/organicfuel.jpg Naming Projects - Organic Fuel When Organic Valley decided to introduce two new protein shakes, I had the opportunity to name them. One product was a high protein recovery shake targeted at fitness-minded individuals who are also ingredient-conscious. Since the fitness beverage category is packed with products that have lots of artificial, sketchy-sounding ingredients, I kept things simple and let the purity of the product speak for itself. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1557672723622-80D1ECMCSFO9CF96EW28/Organic-Valley-Balance.png Naming Projects - Organic Balance The second protein shake Organic Valley wanted to introduce was aimed at a primarily female audience of busy moms who lead hectic lives and are looking for healthier nutrition options on the go. This shake was less fitness focused than Organic Fuel and slightly lower in carbs. 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What cycling teaches us about meditation. https://www.ericsorensencreative.com/articles/trane-blog-your-partner-in-resilience monthly 0.5 2020-07-31 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1593782500700-Z2FIXJXLT2TUZF8SYVWR/0-3.jpeg Articles - Trane Blog: Your partner in resilience https://www.ericsorensencreative.com/articles/what-the-world-needs-now-is-fun-a-guide-to-reopening-your-indoor-adventure-park monthly 0.5 2020-07-03 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1592958179239-HGWZXOU79K0Y65LNWQDI/rachel-GGlz-QSvL38-unsplash.jpg Articles - What the world needs now is fun: a guide to reopening your indoor adventure park. https://www.ericsorensencreative.com/articles/enhancing-value-when-planning-a-business-exit-strategy monthly 0.5 2020-06-21 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1592750800250-NBS9C4L6OA59WKMN3JL1/charles-forerunner-3fPXt37X6UQ-unsplash.jpg Articles - Enhancing value when planning a business exit strategy https://www.ericsorensencreative.com/articles/business-exit-strategy-valuation monthly 0.5 2020-07-03 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1592749839262-NVGCF7SV1TT7A3FWTT5U/nastuh-abootalebi-yWwob8kwOCk-unsplash.jpg Articles - Business exit strategy: Valuation https://www.ericsorensencreative.com/articles/valuation monthly 0.5 2020-05-17 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1589733656547-3QN5FU0PPN6RYAGVB1FS/mak-jIQwlFs1kyk-unsplash.jpg Articles - Why business valuation is becoming a more profitable and attainable skill. https://www.ericsorensencreative.com/articles/tag/article%2Bwriting monthly 0.5 https://www.ericsorensencreative.com/articles/tag/blog%2Bwriing monthly 0.5 https://www.ericsorensencreative.com/articles/tag/articles monthly 0.5 https://www.ericsorensencreative.com/btob daily 0.75 2023-08-11 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1607801384764-KXL1N2Z63PB5QRNG5YRZ/image-asset.jpeg btob - Trane Data Center https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1607806950565-OQVY9UH29AMGLJ0VYQ9X/image-asset.jpeg btob - Trade ad for printing industry https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1607808152185-2TJM3U5IRNMDADP1GBAL/image-asset.jpeg btob - "Back in the Building" https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1588384479144-LBLQ3J8M1JYJM7MZAE6Z/image-asset.jpeg btob https://www.ericsorensencreative.com/naming-1 daily 0.75 2024-02-02 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706205001492-YL5VYSI8JVQLLCSOZTQS/etihad_card_thumb2.jpg Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706207000538-SWEDMUJ2E6P4T3WW3P41/organicvalley-good+to+go.jpg Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706207035223-AN56MMIPW5TUNO55NKOQ/organicfuel.jpg Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706207120076-U788IMUZC3A8BYWUOH6E/unnamed-2.jpg Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706210563187-UPXULBZ6EJ4X5YMT0BSL/trane_wellsphere_thumb.jpg Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706841786755-5KXUL9MY1V7M66M5CEC4/yan-ke-MQ-_Ub39UpY-unsplash.jpg Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1577213533114-E19OB2GEB2SGTAWRB0K1/unnamed-1.jpg Naming - The Racery https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/07e71e1c-b73b-4782-aff0-f450d02856d4/Human_Powered_Health_Logo_MAIN_RGB.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/8ada6063-8342-4733-9451-099932797b36/HPH+Profile+photo.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/7c2ee076-20d7-4aa8-920f-12b5e116a1ef/HumanPoweredHealth_2022_AlgarveCamp_Day2_Web_119.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/cc5049d9-5dec-46e4-9860-c454f00d58b8/DSCF3588_smaller.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706148970936-7U6FHCSOVY9ER3HP51X4/HPH-Trainng-Portrait_400_00240.gif Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706149185156-05GVW6TN3M40RW9XOXJ7/HPH-Trainng-Portrait_400_01569.gif Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706149079512-T80HMHP97WC21X3P0L17/HPH-Trainng-Portrait_400_03938.gif Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706149010620-5L2JTBEDLCSPPV06GRGC/HPH-Trainng-Portrait_400_04004.gif Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706149100345-URU61T0V89X78V714N7G/HPH-Trainng-Portrait_400_00776.gif Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706149121833-MM5A3E09W6CZFF4Y9NB6/HPH-Trainng-Portrait_400_01953.gif Naming https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/28824dd1-56a2-4276-8b08-5c1b8656dc14/HPH-Page-HIRES.png Naming - Make it stand out About Us Landing Page Copy https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/46612e5d-d9c6-4f2a-9865-7cd8954ea3d7/HumanPoweredHealth_2022_AlgarveCamp_Day3_Web_136.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/33cc3f8d-9053-42d1-9e5c-83a4549188b5/12-HPH-Performance-Lab-_8500761.jpg Naming - Make it stand out Human Powered Health Performance Lab https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/ca5d7293-4a11-4006-b2bb-c4eea0dac3ee/Untitled.gif Naming - Make it stand out Trane HVAC equipment is in over half of the world’s large commercial buildings, globally. But when COVID-19 led to widespread building shutdowns, Trane wanted to create a branded platform for their products and services that help clients improve indoor air quality, and reduce airborne health risks for building occupants. The chosen name, Wellsphere™ by Trane, which nicely telegraphs the idea that Trane can help improve building wellness. In addition to coining the Wellsphere name, I also wrote website copy and video scripts for their landing page and social channels. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/4f201bd6-d37d-43a6-bfd7-5b8bb7820912/wellsphere_screen_grab.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/b5759b0d-6c8a-4dc1-8b9b-dc8184b9334e/organic_fuel_2_shot%400.75x.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/89f82952-a9e4-400b-a3c5-45c156bb19ed/ov_good_to_go_milk_2.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/ce529e09-d91a-4968-985c-774a07aeacb0/ov_good_to_go_eggs.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/20f5124e-e6f5-4f34-92dc-a5ec1e2619b9/etihad_card_lineup.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/85b2b915-685d-4f94-b399-36dc9d80738a/adcb_card_1.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/8bfe1269-cd75-48ee-83de-6096540426a8/adcb_card_ooh.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/4124d29e-0484-4642-b65c-f4c7498f9581/adcb_ad.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/e65df449-c851-49ec-b0af-8a71f2ea01b6/etihad_sizeA_2.png Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/93e1acd0-10de-4518-a0a2-5b661ed89306/etihadheader_bg.png Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1035d701-6b63-4bed-b768-d0f41d1be507/Radisson_NoRoomForHunger_1200x630_0913.jpg Naming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ericsorensencreative.com/trane-commercial daily 0.75 2022-07-21 https://www.ericsorensencreative.com/new-gallery-2 daily 0.75 2022-10-20 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666210393680-J50136MQOPU3P8XMK39Y/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666210393680-J50136MQOPU3P8XMK39Y/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666276425581-OLCKVL7Z9WD2L3S9WYPL/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666211103723-N4XPKX5E2MCC8LQFMFS1/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217120263-DC5MT6JU89WVE80FM4FV/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217339842-Y5U2E2F4V339QFLK0WGW/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217405638-JNVFT351Q9ZAE41JX1S6/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217429649-YTKG0TGF9O9C12T8ODEL/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217978258-R1713QQD8MEC3436FKK6/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217478762-4NIDLC4NBRKUIMOU5RYC/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217539226-AGCUGBM6PGX8SAULNVE5/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217584054-4SKGGNWPYL8IXSU3UMB4/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666217891137-LJ7PBBV1QZ1NOKDLI9PU/image-asset.jpeg Mayo Clinic https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666218034407-4W1Y0BL9L1ANVURZBDRW/image-asset.jpeg Mayo Clinic https://www.ericsorensencreative.com/digital daily 0.75 2026-02-06 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1667557195705-OADXL6PSU45FTR4HREGB/image-asset.jpeg Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1667250010156-6J9O8X7GYJTFA91D91O5/image-asset.png Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1667337723604-2UWMKAVPYJ6KB0G5DB68/image-asset.png Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1666283010686-VNYOVXKEU47L9VJHV0R8/mayo_case_thumb.jpg Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1667402266778-4RAV7P484EOZKR5HDGPJ/hph_thumb-2.jpg Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1607484768065-EEQKWEX81RO18Q4VICF7/image-asset.jpeg Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1680524090122-8RTX7PEFHOFPHYRTH981/hug_center2.jpg Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1667556503883-7SQPIXGRPP9Q8X278A9Y/image-asset.jpeg Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1706978146827-AU27D9RS7A85K6VX4259/image-asset.png Digital https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/5342e59a-8144-4f14-bed4-c5e09a2f02d3/come-to-mc-miracle-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/8c24044c-21d8-42f8-b7df-ba9a0a79136b/come-to-mc-uncertainty-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/18c6e76e-0f82-466c-8983-324eebdaa3ff/come-to-mc-no-age-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/265baca7-e1ca-4c14-b08a-a0305ff6044e/e%2Bmc-uncommon-expertise-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1831d783-3e2e-4412-9823-d0a25491e06e/e%2Bmc-way-forward-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/563df2f7-d26e-4c0d-b369-5204244a23bf/treatment-maps-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/3faab223-30ba-4dad-84ab-66b298ab3c8d/treatment-advanced-imaging-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/a6020eac-e800-4335-897e-317b3a671c27/treatment-right-diagnosis-1080-post.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/37bc1d77-64b3-4754-9133-9a29e5f1314e/470%2C000-facebook.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/89eae02a-6ab3-41ca-81dd-a2a9ac42e6fb/1in26-facebook.jpg Digital - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ericsorensencreative.com/test-layout-page daily 0.75 2019-04-05 https://www.ericsorensencreative.com/contact daily 0.75 2019-04-26 https://www.ericsorensencreative.com/about daily 0.75 2020-11-29 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1556648119064-LXYA6T5F37ZAQ45SBL24/Headshots_Eric+New.jpg About https://www.ericsorensencreative.com/product-naming daily 0.75 2019-05-18 https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1558190841804-KK50UO8PR7DKUA5NSQJ0/organicvalley-good+to+go.jpg Product Naming After I wrote Organic Valley’s tagline “Bringing the Good,” the opportunity to name a new single-serving milk came along. The audience was moms who want to pack healthy, nutritious lunches for their kids and not have to worry about things like artificial ingredients or synthetic hormones. The winning name, “Good to Go” nicely piggy-backed off the tagline and communicated the organic goodness and portability of the product. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1558190884677-3301FPU2PPX9VF47P5MP/Organic+Valley+%2522Good+to+Go%2522+Eggs+%28Product+Naming%29.jpg Product Naming Organic Valley liked the name “Good to Go” so much, they later extended it into an entire line of to-go products. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1558190952534-L6XCBNAJTDWTDYS3R4HR/organicfuel.jpg Product Naming When Organic Valley decided to introduce two new protein shakes, I had the opportunity to name them. One product was a high protein recovery shake targeted at fitness-minded individuals who are also ingredient-conscious. Since the fitness beverage category is packed with products that have lots of artificial, sketchy-sounding ingredients, I kept things simple and let the purity of the product speak for itself. https://images.squarespace-cdn.com/content/v1/5c92c4c10cf57d21dc9ba796/1558190985200-6GPC201TK3VZ3ETLDXH1/Organic-Valley-Balance.png Product Naming The second protein shake Organic Valley wanted to introduce was aimed at a primarily female audience of busy moms who lead hectic lives and are looking for healthier nutrition options on the go. This shake was less fitness focused than Organic Fuel and slightly lower in carbs. The name Organic Balance telegraphed the idea that it provides balanced nutrition and organic goodness on the go.